'Is the result of pushing a giant ice cube around town ultimately so very different from hauling mattresses or kitchen equipment? For the poorest-paid workers in Mexico, isn’t all effort finally met with failure? Might it not be wiser to do nothing at all rather than use up all your energy and still end up with nothing? That, in a nutshell, is Mexico’s problem. Then, too, the very absurdity of Alÿs’s action imbues it with the universality of a myth: for in re-enacting the story of Sisyphus, he touches a nerve with anyone who has spent their life working hard to no obvious purpose or tangible reward'
COMMUNICATING A POLITICAL MESSAGE THROUGH THE USE OF PERFORMANCE
I went to the Kemistry Gallery on the recommendation of the print making brief. Although the show that was suggested was not on, another show about Fredun Shapur was. Shapur is most famous for his work in children's illustration. The show consisted of prints and various different book covers he had designed. Like in our printmaking project Shapur uses different shapes to create animals and humans and so on. His work and approach to design is very clear when concerning children and his effortless and beautiful use of screen printing is one to be appreciated. I personally think that this use of screen printing makes his work 100% more impactful and if these were to be reprinted digitally it would loose all of its delicate beauty.
'Shapur’s longest collaborative relationship was with Stephen A. Miller, director of product development for Creative Playthings in the mid-1960s. Miller was hired as part of the expansion of that company after it was bought by CBS in 1966. Shapur first proposed a new logo. “Neither explicitly boy nor girl, nor a child of any specific age, the logo signaled the wide range of products and the sophisticated, mostly un-gendered toys Creative Playthings championed in this period,” Ogata writes. Subsequently, Shapur redesigned the company catalogs and packaging along similar lines. Among my highlights of products designed by Shapur and sold through Creative Playthings are a series of cloth books made by Dean’s, issued in 1971. Animals shows parent and child of a variety of species, Pictures shows helicopters and skyscrapers, a chuch and an interior with Thonet chair.'
Guerrilla Advertising: ENGAGING WITH THE ENVIRONMENT TO COMMUNICATE WITH AN AUDIENCE